A career in marketing not only give you a better salary offer but also enable you to utilize your full potential & make you think out of the box.
I may sound biased on this because I'm also a marketing professional but believe me I love my job & I'll recommend you the same after MBA.
Skills Required For Career In Marketing
Skills required to make a career in marketing has taken a technological shift. Now a person should be sound in popular software, social media & internet.
Unlike traditional marketing tools like a newspaper, magazines roadshows etc, social media websites like Facebook, Twitter, LinkedIn etc are being used to promote the product in the market.
Apart from your out of the box thinking, you must be versed in all these kinds of stuff to become a successful marketing professional.
Unlike traditional marketing tools like a newspaper, magazines roadshows etc, social media websites like Facebook, Twitter, LinkedIn etc are being used to promote the product in the market.
Apart from your out of the box thinking, you must be versed in all these kinds of stuff to become a successful marketing professional.
The whole marketing activities also require to justify the return on investment. Marketing people should learn accountability to figure out the return on what they do. So overall it's a challenging career too.
Career Path
After an MBA most of the people start their career as a marketing executive because the job requires some experience to be promoted to the higher level.Some companies describe this role as a marketing assistant, marketing associates or marketing coordinator.
After two or three years, promotion to Senior Marketing Executive with greater responsibility, then Marketing Manager after a further two or three years, and then to Marketing Director.
Career Options For MBA in Marketing
There are numerous career options available for MBA's in the field of marketing. Some of the popular ones are
- Brand Management
- Sales
- Market Research
- Advertising
- Public Relations
- Marketing Consulting
- Digital Media Marketing
- Search Engine Optimization
Does It Really Require To Be An MBA To Make A Career In Marketing
Frankly saying, No, It's not at all required to be an MBA to get a job in the field of marketing. There are numerous jobs available for undergraduates too. Although companies prefer to hire MBAs because they have better knowledge about marketing as well of business. They know what actions may hurt or take the business to the next level. It depends on company to company & job requirement as well that what qualification is needed to perform that job.
How To Make Your CV For A Job In Marketing
As we'd discussed in one of our previous post that tailors your resume as per the job requirement works best. Read the job description carefully. Try to figure out what the interviewer would have been looking for during the interview & try to satisfy the expectations in your CV. The key to writing a successful marketing CV is to always link your achievements with the requirements of the job you are applying for and demonstrate how you have used these skills in your career to date - or during your university days - and to what effect.
Job Interview Process For A Marketing Professional
The job interview process for a marketing professional is not much different from other job interviews. Although it depends on the organization to organization that which process do they use. Some organizations may put you through some assessment tests where they will assess your skills which are required for the job. Some companies may assess you by taking a telephonic interview followed by 2 to 5 Face to Face interviews.
During the interview, you may be asked some general questions like
- Walk me through your resume/Tell me about yourself.
- Why are you interested in Brand Management?
- Why do you want to work for our company?
- What do you think are the most important characteristics for a marketer?
- Is there anything you would change about your summer experience?
Or some case questions like
- Describe a situation where your efforts really made a difference.
- What was the hardest decision you ever had to make at work?
- What goals have you set for yourself and how will you reach them?
- What is your professional self-development plan for the next 3-5 years?
- What’s the most creative thing you’ve ever done?
- Give me an example of when you had to use data during your last job.
These are a set of questions which may or may not be asked during your job interview for a post in marketing.
Hope our today's post will help you make your career in marketing. if you've any suggestion or question feel free to contact us using our contact us form.
